As an Opti-Port member, you will have unprecedented access to proven marketing solutions that can help you better target your patients, no matter the size of your organization or the demographics of your audience. Whether you want to provide a more convenient way for patients to schedule an exam, focus on broad “Back to School” promotions, or target small email blasts, we can help you get the most out of your marketing efforts.
Online Exam Scheduling
With the digital age upon us, patients expect to have the ability to schedule their eye exams online.With Opti-Port’s online exam scheduling module, your patients can visit your website and schedule an appointment online 24/7. The module is flexible enough to work with all forms of your current exam in-store scheduling process – including electronic office scheduling systems and/or good old-fashioned pencil and paper.
E-mail Marketing
With Opti-Port e-mail marketing, you can create professional-looking HTML emails the reinforce your "brand." As a result, you will lower the cost of marketing to your patients, improve your customer relationships and increase your revenue.
E-mail marketing is a great way to send out annual eye exam recalls, offer seasonal specials and promotions and remind them of the importance of eye health. You can even use our e-mail marketing tools to remind patients when it’s time to re-order contact lenses or schedule an eye exam and link them directly to your web page.
Since our e-mailmarketing service includes in-depth reporting and tracking reports, you can easily monitor your campaigns and track the number of emails that are opened. All Opti-Port e-mail marketing messages include automated opt-in/out procedures for CAN-SPAM compliance.
Choose from one of our email templates and customize it with your logo and colors, or work directly with Opti-Port to design a custom designed email for you.